CLV / LTV Calculator

Calculate customer lifetime value - the number that decides how much you can spend to win a customer.

Business Model

Average Order Value (₹) For a subscription business, use the monthly fee.

Purchases per Year Transactional model only.

Customer Lifespan (years) Transactional model only. Not sure? Start with 3.

Monthly Churn Rate (%) Subscription only. Lifespan is derived from this.

Gross Margin (%) Important for product businesses - without it CLV looks far higher than it is.

Customer Acquisition Cost (₹, optional)

Number of Customers (optional)