E-commerce Sales Report Generator

Sales report with AOV, margin after ad spend, top products and the full checkout funnel.

Client / Brand Name

Reporting Period

Prepared By

Gross Revenue (₹)

Gross Revenue (₹) (previous period)

Orders

Orders (previous period)

Sessions

Sessions (previous period)

Units Sold

Units Sold (previous period)

Returns / Refunds (₹)

Returns / Refunds (₹) (previous period)

Cost of Goods Sold (₹)

Ad Spend (₹)

Ad Spend (₹) (previous period)

New Customers

New Customers (previous period)

Top Products One line per product: Name, Units, Revenue.

Revenue by Channel One line per channel: Channel, Revenue.

Checkout Funnel One line per step: Step, Count.

Monthly Revenue One line per month: Month, Revenue.

Key Wins (one per line)

Issues / Blockers (one per line)

Next Steps (one per line)

Executive Summary (optional)