UTM Builder

Build URLs with UTM parameters for campaign tracking.

Destination URL

Campaign Source (utm_source) Where the traffic comes from: google, facebook, newsletter, whatsapp

Campaign Medium (utm_medium) Marketing medium: cpc, email, social, banner, referral

Campaign Name (utm_campaign)

Campaign Term (utm_term) For paid search keywords.

Campaign Content (utm_content) For A/B testing — to tell different versions of the same ad apart.

Force lowercase (recommended) GA4 treats UTM values as case-sensitive - Google and google appear as different values.